FINANCIAL CONFIDENCE FOR GROWING PRODUCT-BASED BRANDS

Know What Your Business Can Safely Afford To Do Next

Sales are up. Cash is still tight. And the next inventory order feels like a guess. We connect your cash, profit, inventory and debt so you can make the call before the consequences hit your bank account.

Book Your Profit & Cash Review

A focused conversation. Real answers. No sales pitch.

Brands we've served

You're Making Money. So Why Does It Still Feel Like You're Broke?

Revenue is up. But you're still drawing on the line of credit to fund inventory, paying it down after peak season, then drawing on it again. You have a bookkeeper, a CPA, Shopify and more dashboards than you can check. Yet when it's time to place the next big order, make the next hire or raise ad spend, you're still guessing, and carrying that weight alone.

You don’t need more financial reports. You need answers.

You probably already have:

Financial statements
Bank balances
Sales reports
Inventory data
Marketing / ad data

Every one of those tells you what already happened. None of them tells you what you can safely do next.

“Now, we can breathe again.”

“Before, I was losing sleep and constantly worried about how we would get through the next month. Now, we can breathe again. We are paying for things without constantly relying on our credit lines, we are putting money away, and we are finally in a healthy position to plan for growth.”

Brianne Zborowski

Apolla Performance Wear

THE FIVE QUESTIONS

Your Numbers Should Help You Answer Five Questions

These are the questions growing brands need answered before they make their next move.

Can we afford it?

Not “is there money today,” but will there still be enough after the PO, payroll and the slow season?

Will it be profitable?

After ads, fulfillment, returns and fees, or does that bestseller only look profitable?

Where will the cash come from?

Sales, reserves, or the line of credit again?

What happens if we’re wrong?

If sales come in 20% light, how many weeks can you cover?

What should we do next?

The one decision that matters most this quarter.

HOW WE ANSWER THEM

The Ashton Method™

A five-step financial decision system for growing product-based brands.

We connect cash, profit, inventory, debt and growth so you can see where you stand, what's coming next, and what the business can safely afford to do.

Explore the Ashton Method

Growth should be financially designed, not financially survived.

01
Days 1–14
Establish Financial Truth

Know which numbers you can trust.
02
Days 15–30
Build the Forward Cash Plan

See cash tighten before it hits the bank.
03
Days 31–60
Identify Profit + Cash Leaks

See where money is being lost, trapped or used up.
04
Days 61–90
Create the Growth Roadmap

Know what the business can safely afford next.
05
Month 4+
Run the Decision Rhythm

Review, forecast, decide and adjust every month.

WHAT WE CONNECT

Revenue Isn't the Same as Financial Capacity

Most founders see these in five different places. We connect them, because a decision in one always hits the others.

Cash

Know your 30/60/90-day position before you commit to the next order.

Profit

See which products, channels and campaigns actually make money, and which quietly drain it.

Inventory

Fund next season’s inventory from this season’s peak, not the credit line.

Debt

Use your line of credit as a tool, not a lifeline.

Growth

Know which move the business can afford next, and in what order.

Who we work with

Built for Product Founders Ready to Grow on Purpose

This is for you if:

You run a founder-led product brand doing roughly $1M–$5M.
You carry real inventory and spend meaningfully on marketing.
Sales are growing, but cash still feels tight.
You want the truth about your numbers, not reassurance.

Not the right fit if: you’re not ready to act on what the numbers show.

MEET JAMI

Hi, I'm Jami.

I'm the CFO who sits next to you and asks the question no one else has asked yet. My team keeps your numbers clean and current. My job is to connect them, tell you the truth about what the business can safely afford, and help you decide what comes next.

Read my story →

PROFIT & CASH REVIEW

The Goal Isn't to Predict the Future Perfectly.
It's to Know Your Options Before It Arrives.

Start with a Profit & Cash Review. We'll look at your real numbers and show you where cash is getting trapped, what's putting pressure on the business, and what deserves your attention first.